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Posted : Sunday, September 10, 2023 07:31 PM
Description:
We’re seeking an exceptional individual to lead our marketing and sales efforts at Fairlawn.
As the Head of Marketing and Sales, you will have the exciting opportunity to shape this role and further develop our marketing and sales functions.
From crafting leasing initiatives to shaping corporate branding, you’ll lead with boundless creativity, visionary insight, and just a hint of magic.
Fairlawn is a rapidly growing, fully integrated real estate firm specializing in value-added and ground-up development projects in the Midwest.
With plans to expand into multiple new markets over the next three years and grow our portfolio from 5,400 to 10,000+ units, we need someone who can blend creativity, analytical thinking, and leadership skills to drive our growth through effective marketing strategies and sales execution.
We’re also seeking a candidate who embodies our core values: Be Kind, Own It, Be Flexible, and Always Improve.
This corporate role reports to the Chief Operating Officer and offers the option to be based in either our Champaign or Chicago offices.
What will you do? Champion our core values in every aspect of your work Develop and implement comprehensive marketing plans to boost leasing and occupancy rates across our properties Lead and manage a team responsible for brand management, advertising, digital marketing, social media, and public relations efforts Collaborate with internal teams to identify market trends, competitive intelligence, and resident preferences to inform marketing strategies Utilize data analytics to measure and optimize marketing performance, including lead generation, conversion rates, and ROI Oversee the design and implementation of marketing collateral, website content, and digital campaigns, ensuring consistency, accuracy, and effectiveness Develop and maintain relationships with strategic partners, vendors, community leaders, and industry stakeholders to enhance visibility and drive positive brand perception and leasing activity Proactively plan and communicate to secure positive media coverage, and adeptly address any negative publicity or crisis situations.
Craft precise and cohesive messaging and ensure effective communication with all stakeholders Provide exceptional customer service internally and externally, serving as a model to others within our organization Create cohesion within the company and promote company culture through training, organization and attendance of team events Participate on our Senior Leadership Team, collaborating with leaders across various disciplines to address issues and drive the company’s strategic priorities Learn and ensure compliance with all Fair Housing Laws including local, state, and federal housing regulations (We provide training) Pivot, roll up your sleeves and jump in where needed Why should you work here? Competitive Pay + Bonus Opportunity.
We are ready to invest in you! Medical, Dental, Vision, and Life Insurance - Starting on First Day of Employment - to access care for positive health outcomes and your overall well-being Employee-sponsored benefits including Short Term Disability, Life Insurance, Critical Illness, Accident, Flexible Spending, and H.
S.
A.
Accounts to avoid costly medical expenses due to gaps?and ensure that all your medical needs are met 401(k) Retirement Plan with Match to invest in your future wealth and retirement Paid Vacation, Sick Leave, and Holiday Pay to help you reset and come back rejuvenated and refreshed Monthly company events to promote team cohesion Wellness Days to focus on being your best self.
We want you to have?time to disconnect and recharge in a way that works for you The opportunity to work for a growing organization where you are valued and can have a direct impact Quarterly off-site meetings with your manager to celebrate wins, issues solve and ensure you are set up for success.
Plus, the process is rewarding, and the results are great for your career Requirements: Who you are – We’d love to hear from you if you: Have an undergraduate degree (in a relevant discipline including marketing, communications, hospitality, business administration or advertising) Have at least ten years of marketing and sales experience, with at least 3 years in a leadership role within the real estate industry Have at least 5 years of direct people management experience, with demonstrated experience successfully building, leading, and managing teams Have a proven track record of developing and executing successful marketing strategies that drive leasing and occupancy growth Have knowledge of real estate market dynamics, multifamily housing trends, and property and asset management best practices Are a creative thinker with a passion for innovation and continuous improvement Are proficient with relevant technology (e.
g.
Microsoft Office, AppFolio, Outlook, digital marketing tools, CRM systems) and can easily adapt to changing technology Have self-proclaimed (and demonstrated) flawless written and verbal communication skills Demonstrate superior attention to detail, high energy, and a positive attitude Have the ability to give and receive real-time feedback with a positive mindset Can work independently and also work closely with other team members Embody our core values: Be Kind, Be Flexible, Own It, and Always Improve Some additional things you will need: Valid driver’s license and dependable vehicle.
Availability to work longer hours and weekends during peak times including onboarding new properties and summer turnover Ability to travel and work remotely Must be able to complete the physical functions of the position including, but not limited to the ability to walk properties and complete physical inspections, able to understand and utilize management reports, memos, and other documents to conduct business, Ability to communicate orally with customers, vendors, management, and other co-workers, and regular use of the telephone and e-mail for communication is essential.
Physical and Environmental Requirements: Executes tasks independently, Maintains concentration/focus on tasks The ability to communicate information and ideas so others will understand.
Must be able to exchange accurate information in these situations.
The ability to observe details at close range (within a few feet of the observer).
Occasionally moving objects up to 15 pounds about the office.
Ability to communicate orally with customers, vendors, management, and other co-workers.
Regular use of the telephone and e-mail for communication is essential.
Hearing, vision, and speaking within normal ranges are essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
Good reasoning ability is important.
Able to understand and utilize management reports, memos, and other documents to conduct business.
The job is performed indoors in a traditional office setting.
Activities include extended periods of sitting while working at a computer and fast-paced operations and events.
We are seeking candidates who demonstrate a strong alignment with the requirements listed above.
While meeting all qualifications is preferred, we understand that exceptional candidates may bring comparable experience and skills to the table including prior experience at Fairlawn Real Estate.
We value diversity of thought and experience, and we are committed to considering all applicants [internal and external] and to identifying and selecting the most qualified applicant for the role.
Fairlawn Real Estate is a fast-growing real estate firm managing approximately 5,000 units throughout Central Illinois and Indianapolis.
Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business – the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise, and building a culture of accountability.
In short, it gets everyone on the same page and working toward the same goals.
If you have an ownership mindset and take pride in all the details, joining our team may be perfect for you! We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other characteristic protected by law.
As the Head of Marketing and Sales, you will have the exciting opportunity to shape this role and further develop our marketing and sales functions.
From crafting leasing initiatives to shaping corporate branding, you’ll lead with boundless creativity, visionary insight, and just a hint of magic.
Fairlawn is a rapidly growing, fully integrated real estate firm specializing in value-added and ground-up development projects in the Midwest.
With plans to expand into multiple new markets over the next three years and grow our portfolio from 5,400 to 10,000+ units, we need someone who can blend creativity, analytical thinking, and leadership skills to drive our growth through effective marketing strategies and sales execution.
We’re also seeking a candidate who embodies our core values: Be Kind, Own It, Be Flexible, and Always Improve.
This corporate role reports to the Chief Operating Officer and offers the option to be based in either our Champaign or Chicago offices.
What will you do? Champion our core values in every aspect of your work Develop and implement comprehensive marketing plans to boost leasing and occupancy rates across our properties Lead and manage a team responsible for brand management, advertising, digital marketing, social media, and public relations efforts Collaborate with internal teams to identify market trends, competitive intelligence, and resident preferences to inform marketing strategies Utilize data analytics to measure and optimize marketing performance, including lead generation, conversion rates, and ROI Oversee the design and implementation of marketing collateral, website content, and digital campaigns, ensuring consistency, accuracy, and effectiveness Develop and maintain relationships with strategic partners, vendors, community leaders, and industry stakeholders to enhance visibility and drive positive brand perception and leasing activity Proactively plan and communicate to secure positive media coverage, and adeptly address any negative publicity or crisis situations.
Craft precise and cohesive messaging and ensure effective communication with all stakeholders Provide exceptional customer service internally and externally, serving as a model to others within our organization Create cohesion within the company and promote company culture through training, organization and attendance of team events Participate on our Senior Leadership Team, collaborating with leaders across various disciplines to address issues and drive the company’s strategic priorities Learn and ensure compliance with all Fair Housing Laws including local, state, and federal housing regulations (We provide training) Pivot, roll up your sleeves and jump in where needed Why should you work here? Competitive Pay + Bonus Opportunity.
We are ready to invest in you! Medical, Dental, Vision, and Life Insurance - Starting on First Day of Employment - to access care for positive health outcomes and your overall well-being Employee-sponsored benefits including Short Term Disability, Life Insurance, Critical Illness, Accident, Flexible Spending, and H.
S.
A.
Accounts to avoid costly medical expenses due to gaps?and ensure that all your medical needs are met 401(k) Retirement Plan with Match to invest in your future wealth and retirement Paid Vacation, Sick Leave, and Holiday Pay to help you reset and come back rejuvenated and refreshed Monthly company events to promote team cohesion Wellness Days to focus on being your best self.
We want you to have?time to disconnect and recharge in a way that works for you The opportunity to work for a growing organization where you are valued and can have a direct impact Quarterly off-site meetings with your manager to celebrate wins, issues solve and ensure you are set up for success.
Plus, the process is rewarding, and the results are great for your career Requirements: Who you are – We’d love to hear from you if you: Have an undergraduate degree (in a relevant discipline including marketing, communications, hospitality, business administration or advertising) Have at least ten years of marketing and sales experience, with at least 3 years in a leadership role within the real estate industry Have at least 5 years of direct people management experience, with demonstrated experience successfully building, leading, and managing teams Have a proven track record of developing and executing successful marketing strategies that drive leasing and occupancy growth Have knowledge of real estate market dynamics, multifamily housing trends, and property and asset management best practices Are a creative thinker with a passion for innovation and continuous improvement Are proficient with relevant technology (e.
g.
Microsoft Office, AppFolio, Outlook, digital marketing tools, CRM systems) and can easily adapt to changing technology Have self-proclaimed (and demonstrated) flawless written and verbal communication skills Demonstrate superior attention to detail, high energy, and a positive attitude Have the ability to give and receive real-time feedback with a positive mindset Can work independently and also work closely with other team members Embody our core values: Be Kind, Be Flexible, Own It, and Always Improve Some additional things you will need: Valid driver’s license and dependable vehicle.
Availability to work longer hours and weekends during peak times including onboarding new properties and summer turnover Ability to travel and work remotely Must be able to complete the physical functions of the position including, but not limited to the ability to walk properties and complete physical inspections, able to understand and utilize management reports, memos, and other documents to conduct business, Ability to communicate orally with customers, vendors, management, and other co-workers, and regular use of the telephone and e-mail for communication is essential.
Physical and Environmental Requirements: Executes tasks independently, Maintains concentration/focus on tasks The ability to communicate information and ideas so others will understand.
Must be able to exchange accurate information in these situations.
The ability to observe details at close range (within a few feet of the observer).
Occasionally moving objects up to 15 pounds about the office.
Ability to communicate orally with customers, vendors, management, and other co-workers.
Regular use of the telephone and e-mail for communication is essential.
Hearing, vision, and speaking within normal ranges are essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
Good reasoning ability is important.
Able to understand and utilize management reports, memos, and other documents to conduct business.
The job is performed indoors in a traditional office setting.
Activities include extended periods of sitting while working at a computer and fast-paced operations and events.
We are seeking candidates who demonstrate a strong alignment with the requirements listed above.
While meeting all qualifications is preferred, we understand that exceptional candidates may bring comparable experience and skills to the table including prior experience at Fairlawn Real Estate.
We value diversity of thought and experience, and we are committed to considering all applicants [internal and external] and to identifying and selecting the most qualified applicant for the role.
Fairlawn Real Estate is a fast-growing real estate firm managing approximately 5,000 units throughout Central Illinois and Indianapolis.
Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business – the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise, and building a culture of accountability.
In short, it gets everyone on the same page and working toward the same goals.
If you have an ownership mindset and take pride in all the details, joining our team may be perfect for you! We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other characteristic protected by law.
• Phone : NA
• Location : 2500 Galen Drive, Champaign, IL
• Post ID: 9148189718
